In this fast-paced world, where each individual is busy in their own life and constantly running to earn big often ignore their health. You probably heard the proverb “You are what you eat” in school as a child, but you probably didn’t give it much attention at the time. But as you become older and begin to care more about your health, voluntarily or out of necessity, that adage can start to mean more to you. Choosing organic products in your daily routine can be a smart option for you. As it is scientifically proven that organic foods are healthier and more nutrient-dense than their conventional counterparts. Keeping all the factors above, Moo Beyond founded by Mr Janardhan Babu produces India’s most reputed and 100% certified A2 desi Cow Ghee. With a lot of benefits, this ghee is an ideal choice to inculcate in one’s routine. To answer why it is the best Cow Ghee, Mr. Janardhan has answered a few questions and also explained about A2 protein and its benefits.
1. What inspired you to start ‘Moo Beyond’ and produce organic ghee?
When we established our company more than a decade ago, organic dairy products were a niche market. There needed to be more quality dairy products that were certified organic. We started the company we the sole purpose of providing quality organic dairy products to consumers for a healthy life, with an aim to be the first company not only to own our land and cattle but also to own the production units for processing milk and making dairy products. With our unique end-to-end production capability, we were confident to provide unique healthy products to our customers.
2. How is Moo Beyond Cow Ghee different from other ghee brands?
Our products are made from Malnad Gidda and Hallikar breeds that openly grazed and grass-fed cows, as they produce A2 protein. This ghee is purer since all the raw materials used in the process are entirely churned from our own 120 acres of farmland. This Ghee is keto-friendly, approved by ayurvedic experts and regarded for a healthy life. We adhere to strict sanitary guidelines to ensure quality and consistency. Moo Beyond organic A2 Cow Ghee has more than seven certifications tested authentic and pure for consumption. And, we even offer our customers to purchase online and get it delivered to their doorstep within 72 hours PAN India.
3. What is A2 Protein and how is it beneficial for the human body?
The marketing of A2 milk positions it as a healthier alternative to A1 milk. The fast digestion of the A2 beta-casein protein into amino acids improves our general health and increases nutritional value. In addition to nourishing the body, Moo Beyond A2 Ghee can strengthen the heart, raise immunity, enhance digestion, improve brain function, bone health, and liver health. Additionally, it is a fantastic source of nutrients for teenagers, undernourished kids, and pregnant women. Along with being taken with food, it can also be applied topically as a skin moisturizer, a substitute for baby oil for massages, a treatment for under-eye bags, and a remedy for chapped lips.
4. Where do you see your brand in the next three years?
The main focus for our company in the next three years is to improve our market share and penetration. Along with selling A2 Ghee, we aim to add new products, including A2 Paneer and A2 Curd/Yogurt. With this want to move into a new market and launch an Ecommerce Website. Focusing on our main commodity, we intend to expand our farms’ capacity for production by bringing in additional Hallikar & Mallnad Gidda cows. Double down on quality as we increase the number of cows on our farms. We Have collaborated with PLG Enterprises to make our product reach pan India online within 72hrs.
5. What would you consider your biggest milestones yet?
With the help of our dedicated team, we have been giving our consumers a high-quality product. We have open lines of communication, measurable goals, and a commitment to consistently outperforming client expectations for quality. Because of our highly skilled staff, Moo Beyond is authorized to sell organic goods. We have successfully undergone audits by the Aditi Certification organization without experiencing any material non-conformances. Additionally, we hold FDA, USDA, Canada organic, and ISO 22000 certifications in addition to HACCP certification.